Entrepreneur Tells How He Created ‘The Switch’ Carbonated Beverage in New Book from Palari Publishing

by OMB Staff on January 3, 2008

RICHMOND, Va. — Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market. This new book, ‘The Switch Effect’ (ISBN 978-1928662105), is the story of how it all happened.
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