Sales of Hachette Books up 70% at Walmart After Retailer Announcement, Big Discounting

by Rachel Baker on May 31, 2014

The link is a short press release about the increase of sales.

I was wondering who was going to be the first to discount Hachette Books; and frankly, I’m pretty surprised it was Walmart.

Earlier this week, Walmart reached out to customers to alert them about the online, in-stock availability of their favorite books from Hachette Publishing Group. All books are available online at the everyday low price, which is 40% off the cover price.

We’ve seen a strong customer reaction since alerting them to Walmart’s in-stock availability, with a 70% sales lift for our books category on Walmart.com.

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Sales of Hachette Books up 70% at Walmart After Retailer Announcement, Big Discounting

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