BN is Winning the Hachette-Amazon Book Battle

by Rachel Baker on June 13, 2014

Barnes and Noble shares have a gain of 0.6% while Amazon has dropped 1.9%. It will be incredibly interesting to see how the two companies do and if these increases and decreases stay steady or is this an outlier.

By now we’re all aware of the battle raging between Amazon.com (AMZN) and Hachette over the pricing of eBooks. While the consumer is certainly the loser as the two big corporations go head to head, there’s likely a winner from the battle royale as well–Barnes & Noble (BKS).

Maxim’s John Tinker and Kevin Rippey explain why Amazon.com’s standoff with Hachette Books is good news for Barnes & Noble:

“Amazon’s standoff with suppliers is an opportunity for Barnes & Noble. Currently, Amazon.com is not accepting orders for titles from Hachette authors, including J.K. Rowling and Michael Connelly, following continued disputes on e-book pricing. In addition, they are not accepting preorders for key Warner Bros. (TWX – $68.92 – NR) titles, such as The Lego Movie, in a separate supplier dispute. The standoffs highlight Barnes & Noble’s value to publishers, as it remains the only alternative book outlet to Amazon.com, and is critical in both the sale and marketing of their books. It is worth noting that, this week, Hilary Clinton staged the launch of her book tour at Barnes & Noble’s Union Square store, although the former first lady and potential presidential candidate did not draw as many fans as the Jonas Brothers’ or Justin Beiber’s book signing appearances!”

Barnes & Noble: Winning the Hachette-Amazon Book Battle

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